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Making Family Farms Profitablehttp://www.farmersfreshmarket.org/ In 1959, the U.S. was home to 4.1 million farms. Today, there are just 2.2 million. Some 40% of American farmers are 55 or older, and young people aren’t exactly lining up to replace them. But a new program in North Carolina hopes to make farming a viable career option once again. Rutherford County, N.C., has one of the highest unemployment rates in the nation. Yet some 6000 families own between 5 and 20 acres of land, and chefs in nearby Charlotte, N.C., are in need of fresh produce for their restaurants. Timothy Will, a retired telecommunications analyst, helped wire the region for broadband Internet access and set up an online ordering system—Farmers Fresh Market—that lets Charlotte chefs place orders directly with Appalachian farmers. Next, he convinced the locals to grow more exotic items like lacinato kale and purple beans. (“They’d never seen beans like that before,” Will laughs. “Here, beans are green.”) Two years later, Farmers Fresh Market counts 90 local farmers among its members. In addition to teaching farmers computing skills and converting a vacant plot into a demonstration garden, Will and his colleagues have introduced sustainable agriculture courses for adults and high school students. “It’s kind of a resurrection of our history,” says Lindy Abrams, a 25-year-old who, after losing her job and enrolling in Will’s adult-education class, now grows vegetables and salad greens on land her granddad once farmed. “People are really excited.” — Jocelyn C. Zuckerman |
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